Optimizing your website or landing pages is a great way to generate organic leads. What are organic leads? Organic leads are leads generated through organic search traffic. This is website traffic you get naturally through high search ranking or links to your content. Paid traffic is traffic you receive as the result of paying for your ads to show on Google, Bing, Facebook and so on.
One of the most important areas of good SEO is making sure that images on your website have proper “Alt” tags.
What is Alt Text?
Alt text is meant to be an alternative information source for those people who have chosen to disable images in their browsers and those user agents that are simply unable to “see” the images. It should describe what the image is about and get those visitors interested to see it.
Alt attributes are only part of the accessibility picture, but they can both help and hurt. Write short, descriptive alt attributes for images that assist consumers in understanding what the page is about and how to complete their desired actions. In doing so, you’ll also be optimizing for SEO without having to worry about stuffing too much content or too many keywords into each one.
Watch this short video we have posted on YouTube.