You probably want to be implementing the best SEO strategies possible so that you can bring more people to your site while showing up in search results before your competitors. Did you know, however, that bringing more people to your site will also improve your SEO itself? And what better way to achieve this than to leverage the online platforms where most people congregate? Namely, social media.
Let’s focus on using social media as inbound marketing to bring increased traffic to your site with the following tips.
1. Be Everywhere
Get on Facebook, Twitter, Tumblr, Instagram, Pinterest, and anything relevant to your work. Have links to your main website on those social networking sites, and regularly post links from your website through those mediums. Also, have links to all these sites on the main page of your website so that people can follow you on their social media site of choice.
2. Sync All Your Social Media Sites
Sync your social media sites together so that when you post something from one, it posts on all the others. For example, if you upload a photo to Instagram, it will post on your Facebook and Twitter without you having to make any extra effort. Cross-post on all your sites, asking followers from each site to following you on your other sites.
3. Start A Conversation
Make a comments section on your main website. This will be most successful if you have a blog and include the option for users to leave comments on your blog posts. This will start a conversation and make your website more interactive for users, thereby driving traffic there. Your blog posts don’t necessarily have to be about your business – you can cheat a little. Every once in a while, post an open question about a hot-button issue with your business industry and see how people respond.
4. Use Social Network Advertising
You can make a Facebook ad campaign for as little as $5 (or as much as you can afford) to drive traffic to your website. That ad will show up on the sidebar of the news feed and will be catered explicitly to people whose interests indicate that they might want to visit your site. For example, if someone has been researching a lot about cameras and you have a photography website, your ad will be targeted at that person. If you are new to Facebook and need “likes,” an ad can also be designed to attract more fans.
5. Keep People Engaged
Once you have set up and linked social media sites, you need to keep your main website current and attractive so that people will have reasons to keep returning to it. Set up a weekly “event” that you can announce from your Facebook/Twitter/etc. It could be a video of the week, a blog post, or a coupon.
6. Keep Testing
Testing different ideas, content, images, and layouts is vital to finding what works best for your business. Even when things are going “good,” try and spend 10% of your current marketing budget on testing new ideas. What works now will eventually fade, and you need new ideas to roll out. Also, don’t forget that what works now may also work in the future. So, keep recycling things that may have worked last year or the year before. Adding new images or targeting a different demographic may renew a concept that crushed it in the past.
Since most social media sites are free, your efforts won’t cost you a dime aside from whatever you spend on ads. Stick with it, and you’ll likely see considerable growth in your online reach and social media footprint.
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